Re-creating the boutique experience, digitally.


As Digital Design Director, I spent a over a year developing the brand and digital products at Farfetch. Managing a team of 4, and working with the UX and Product teams, we managed all creative work for the company. Looking to the future and the growth of Farfetch, I personally initiated and defined a complete re-design of the site to ensure we start with the best possible framework on which to create and build. That design foundation is currently in use and since the new design went live in July 2014, the conversion rate has increased 200%.