Bringing the heritage of Parker Pens to a new online audience.
As POET Studio, I led a project creating a design framework for the Jotter London campaign. Over 6 weeks, we established a direction, defined the templates and components and created extensive flows to ensure all development and editorial needs were covered. At the end of the project, we had defined a complete framework with documentation that would be utilized in future updates to Parker's online presence. While a short project, we accomplished a huge amount of work thanks to an open and engaged client, rapid prototyping and utilizing tools such as Invision that ensured approval from all stakeholders allowing us to move forward daily.